Created for the SUNY Oswego Theatre Department, this project developed a multi-platform promotional campaign for the theatrical production The Grown Ups. The campaign included two promotional posters, a social media graphic, an 11-page digital program, and animated digital signage designed to support both on-campus promotion and audience engagement.
The visual direction focused on balancing atmosphere, readability, and narrative tone across print and digital media. Through typography, composition, motion graphics, and cohesive branding elements, the campaign aimed to create a recognizable visual identity that reflected the themes and energy of the production while maintaining consistency across all deliverables.