Created for the SUNY Oswego Theatre Department, this project developed a vibrant promotional campaign for the theatrical production All Shook Up. The campaign included promotional posters, social media graphics, an 11-page digital program, and animated digital signage designed to create a cohesive visual identity across both print and digital platforms.
Inspired by the energetic and nostalgic atmosphere of the production, the visual direction focused on bold typography, dynamic composition, and engaging motion graphics to capture the spirit of the show while maintaining clarity and consistency throughout each deliverable. The project emphasized audience engagement through visually impactful storytelling and unified branding across multiple forms of media.